CBS Outdoor is leading global outdoor player and has also been one of the fastest growing companies in the sector
CBS Outdoor is leading global outdoor player and has also been one of the fastest growing companies in the sector. The company’s core business is in billboards and transport media and in many markets it also has other assets such as retail media, street furniture and airports. CBS Outdoor provides advertisers with coverage across vast geographies utilizing multiple media forms within key markets.
Our vision is to be the best out-of-home media company defining the future through insights, innovation and relationships. We pride ourselves on a keen understanding of audiences on the move, innovation in outdoor products and the relationships we have with our colleagues and clients.
We operate in three continents with 4,500 people globally. Outdoor is an expanding division representing approximately 15% of CBS Corporation’s revenues. CBS Corporation is a mass media company with constituent parts in traditional broadcast as well as newer businesses that operate on the leading edge of the media industry. CBS is home to traditional media consisting of: broadcast (CBS Television, CBS Radio, SW Network), TV Production and Syndication (CBS Paramouunt TV). Film (CBS Film), Books (Simon & Schuster). New media includes: Digital-out-of-home (Alive, CBS Outernet), online networks and mobile (CBS interactive, CBS Mobile), music sharing (Last.fm) and Cable (Showtime, College Sports Network).
CBS Outdoor operates in 15 markets across Europe, China & the Americas. The company’s expertise is in creating value for clients by reaching audiences out of home with a range of best in class formats and ground-breaking digital initiatives including the £1.5 billion advertising contract on the London Underground and the £1.6bn Westfield London shopping complex. The company supplies street furniture to more than 50 municipalities globally; sells advertising for city bus fleets, mass transit authorities and multinational bus companies, totalling more than 85,000 bus and tram panels worldwide; and represents metros in 13 cities worldwide: Atlanta, Genoa, London, Los Angeles, Naples, Italy, New York, Newcastle, Perugia, Rotterdam, San Francisco, Toronto, Toulouse and Washington and has over 55,000 faces on roadside.