One of the biggest challenges in the current advertising climate is demonstrating the effectiveness of client advertising investment. As the economic climate gets more difficult marketing budgets will come under greater scrutiny and measuring and managing ROI will become an even bigger issue. Proving that OOH delivers good levels of ROI has always been difficult and in an era of increased accountability, as well as selling the benefits of our media, sales teams will need to be able to demonstrate the ROI from investing in OOH.

CBS Outdoor International has teamed up with BrandScience (www.brandsciencenetwork.com) to conduct the analysis for us. BrandScience is Omnicom Media Group’s business and marketing effectiveness consultancy.We’ve conducted meta analysis of multiple client econometric projects to provide sales teams with concrete proof that OOH not only achieves campaign objectives, it also delivers good evels of ROI and increases the effectiveness of other media in the mix.