Over the years we have continuously invested in independent research studies to gain critical and objective insights into people on the move. We have studied their travel habits, thoughts and attitudes to media messages as they journey from A to B providing brand owners with insight into how Consumers interact with outdoor media and in turn, how they can best gain advantage from those interactions. A recent groundbreaking piece of research is Europe on the Move, a qualitative and quantitative study of 9,665 Europeans from six markets (the UK, France, Spain, Italy, Ireland and the Netherlands).

The study represents CBS Outdoor’s ongoing exploration into how audiences think, feel and behave and in particular, it tells us more about how technology is changing the relationship with outdoor advertising. With Smartphone use becoming the norm, technology is unlocking the consumer’s productivity, allowing them to purchase, research, and share – wherever they are. More information about Europe on the Move and the full report is downloadable from www.europeonthemove.com