CBS Outdoor Italy renews Ferrovie Nord Milano contract until 2012
The leading Italian out of home contractor, formerly known as Viacom Outdoor, strengthens its offering to the market. As well as the Trenitalia contract for advertising onboard trains up to 2011, and the RFI contract covering billboards, stations and bridges up to 2014, CBS Outdoor has recently renewed, through the company Vienord, the contract with the group Ferrovie Nord Milano until the year 2012.
The contract renewal provides the opportunity not only to consolidate high quality products such as internal and external theming of Malpensa Express carriages but also to implement other new projects such as station domination in Milan Cadorna station. The result is that advertisers have access to more effective communications solutions and more innovative media choices.
“CBS Outdoor is well on the way to providing advertisers with a better articulated media mix thanks to the multiple product lines available”, says Andrea Rustioni, joint managing director. “This renewal permits us to continue offering our clients the most important products and to invest in the media asset over a long investment horizon.”
“This gets our year off to a great start with a very positive and important note. It’s a good beginning for our new brand”, continues joint managing director Paolo Maggioni. “Moreover it’s a strong signal of CBS Outdoor’s will and determination to strengthen its own market leadership position in the Italian outdoor sector.”