CBS Outdoor launches AdMiles loyalty scheme
We want to reward our customers’ loyalty and make their advertising work harder for them. This loyalty scheme is a reflection of the hard-working nature and certainty of transport advertising in a recession. Each ad on the move – on a bus, train or tube – is clocking up future value for the advertiser, quite literally making ad budgets go further.
Tim Bleakley
In a recession-busting move, CBS Outdoor is launching a loyalty scheme for their clients allowing them to earn rewards based on the distance that their campaigns travel across the country. In the first loyalty scheme of its kind for the media industry, ‘AdMiles’ will reward national advertisers across CBS Outdoor’s UK transport media portfolio.
The proposed scheme will be based on the value of advertising spend and the average miles a bus, tube or train travels every day. Clients can accrue AdMiles over the course of a year in a scheme that is similar to Boots Advantage Card and Tesco’s Clubcard. The programme is open to any national advertiser, specialist or agency acting on behalf of a client. To register their interest advertisers should visit www.cbsoutdooradmiles.co.uk
About AdMiles
- CBS AdMiles is the term for the umbrella loyalty scheme comprising bus miles, tube miles and train miles
- Registrations before February 28th may allow customers to accrue backdated bus miles from January 01 2009.
- Admiles must be redeemed on the medium they were accrued (so miles on bus must be redeemed on bus)
Tim Bleakley, Managing Director Sales & Marketing of CBS Outdoor, said:
“We want to reward our customers’ loyalty and make their advertising work harder for them. This loyalty scheme is a reflection of the hard-working nature and certainty of transport advertising in a recession. Each ad on the move – on a bus, train or tube – is clocking up future value for the advertiser, quite literally making ad budgets go further.”