Pablo Gonzalez, currently general manager of CBS Outdoor Spain, is appointed to the new role of CBS Outdoor International Chief Sales Officer, with immediate effect. Pablo will join the Central Executive Team, to be the champion and spokesperson for Sales in the senior management forum. This consists of Clive Punter (CEO), Antonio Alonso (Development), Nick Thomas (Finance), Richard Eastmond (HR) and Catherine Gale (Marketing). Based in Madrid, Pablo will report directly to Clive Punter, while local sales directors will have a dotted line reporting relationship to Pablo.
Pablo will work to establish a common vision and set of operating principles in sales across all 11 CBS Outdoor International countries. This will include the setting of internal best practice in revenue generation, target setting, commissions, commercial deals, recruitment and development, and packaging.
From an external perspective, Pablo will spearhead relationships with key clients, agencies and Specialist Outdoor buyers. An important focus will be facilitating more cross-border business “shipped in and shipped out” between countries. On international client deals, Tim Bleakley, UK Sales MD, will continue to be heavily involved, co-driving this important growth area.
Recently Pablo spent a period as interim general manager in France and is fluent in Spanish, French and English.