CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash. Read More
Simplified Reporting Lines Designed to Capitalize on Growth Opportunities. Click Here to read more
CBS Outdoor UK has been awarded the five year £100m contract to manage advertising for Arriva buses in the UK.
(October '07)
Leslie Moonves, President and Chief Executive Officer, CBS Corporation announces new CEO
Click here for more (March '07)
We sell advertising on over 500,000 sites in seven countries outside North America. We are committed to remaining at the forefront of the out of home sector, as a world-wide leader in the industry. We are continually prospecting for new opportunities, expanding into new markets and also growing organically within existing markets.
We believe in the power of out of home advertising and its ability to reach the most active and high-spending consumers. Although one of the first advertising media to emerge, out of home continues to play a vital role in commercial life, capturing consumers on the move as they work, shop, and play.
In an increasingly fragmented media environment, out-of-home continues to provide advertisers with a viable way to connect with their elusive consumers on a continual basis. CBS Outdoor has pioneered new technologies that enhance the advertisers' ability to engage the consumer in new and important ways. Digital displays, bluetooth, interactive media, and other mobile marketing adjuncts are just some of these new initiatives.
CBS Outdoor aims to forge strong links to the local communities it serves, and to be a responsible supporter of our franchise partners, leaseholders and local government every step of the way.